I found out about this Santa Rosa based company by reading the Wall St Journal last week (Tues 7-17) in an article called "Green Clothing Maker Indigenous Designs Puts Fashion First". The article basically discussed the growing market for eco friendly clothing and the beginning saturation in the market of these types of businesses lately as environmentally friendly products become more popular. The author interviewed many eco friendly companies who basically said that you cant beat people over the head with the green theme to get them to buy the products but instead should put fashion first (to get peoples attn) and then the green-ness of the product will be an added bonus.
This statement I got from Indigenous designs web site:
"Indigenous Designs is a 10 year old natural fiber wholesale clothing company located in Santa Rosa, California. Our product designs are eco-oriented in terms of using only organic cotton, alpaca, merino, tencel, and blends of these natural fibers, in addition to using no dyes or low impact dyes. Our products are only produced with fair trade standards by artisans and cooperatives around the world, mainly in Ecuador, Peru, and India. We are currently starting up a project in Guatemala including the growing of organic cotton, spinning the yarn, weaving the fabric, and sewing the garments with a cooperative of local farmers and artisans supported by a NGO."
Other cool facts about this company are:
20% of employees drive hybrids or cars that run on biodiesel
They highlight and help other companies that are using green business tactics
They used recycled materials for fashion shows aisles carpet and booths
They have doubled their profit in one year
They do business with over 300 retailers nationwide including Dillards, whole foods, Eileen Fisher......
3 comments:
indigenousdesigns.com is their website.
I've noticed their shirts at Whole Foods. Always great to hear about a local company that's doing Good.
Thanks for writing this.
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